In case you haven’t heard, Twitter has announced their plans to allow advertisers to promote tweets on other apps and websites. This is huge, because it means it can be used as a network for posting ads online, anywhere.
“Let’s say Nissan is running a Promoted Tweet campaign on Twitter, but also trying to reach similar audience on a mobile application like Flipboard. Through this new partnership, Nissan could run a Promoted Tweet campaign on Twitter, with specific creative and targeting, and simultaneously run the campaign off Twitter, with the same targeting and creative in the Flipboard app. Best of all, because Flipboard already integrates organic Tweets into the app, the Promoted Tweet will have the same look and feel that is native to the Flipboard experience.”
You’re probably wondering what this means for Twitter going forward. Sure, this is great for advertisers, but will this affect the usability or user-friendliness of it? Well, if we look to Facebook or Pinterest as examples, sure people balked at first about the ads – but quickly got over it. After all, they’re not going to quit Facebook or stop pinning. And some people (like us marketing people) love that the ads they see are targeted to their interests and likes.
Honestly it’s surprising it’s taken Twitter this long to finally cash in like all the other platforms have. Sure, they will always own the hashtag, as they were the first one to come up with that, but this really takes social media advertising to a whole new level. Speaking of the hashtag, it used to be the only way TV companies could really target their audiences on social media; but this new form of ads is different, since it will always be available – not just in real time like before.
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