Super Bowl Marketing Tips

Posted on January 14, 2015 by - Marketing

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Everyone knows that the Super Bowl is the most watched television event every year. That’s why the advertisements cost millions to air and businesses everywhere are competing for the consumers’ attention during the big game.

But you don’t need to be Doritos or Budweiser to get a piece of the Super Bowl Sunday marketing prize. Here are some quick tips to help you stand out from the competition during the big game:

Localize

Unless you are a Fortune 500 company, chances are you won’t have the resources or budget to compete with the TV ads themselves. And that’s fine—you don’t need to do so. The key is taking a worldly event and make it local to what you provide and offer.

Pizza places, for example, will offer certain deals and specials during the game. It can be anything—offering a 10 percent off coupon to whoever calls during the game, running a “pick the correct final score and win” giveaway on your website or social media platforms, etc. Consumers already have the game on their minds, so you might as well take advantage of that and give them a deal that coincides with the event.

Socialize

There’s a pretty good reason that “70 percent of marketers plan to boost social spending in 2015.” It’s because billions of customers are on social media waiting to interact with your company. Did a big or unbelievable play just happen? Tweet about it. Bad call? Put up a poll question on Facebook.

Millions are going to be talking about the game while it is happening, and there’s no reason that they shouldn’t be talking about it all with your company. Make sure your brand and message is available to your current and future clients.

Improvise

You don’t want to sound like every other company trying to reach the Super Bowl audience. So if your plan is becoming too predictable, boring or cliché, leave room for tweaking and changing. If the pizza shop next door is offering 10 percent off, make yours 15 percent or find something different.

Do you have the absolute best marketing strategy for Super Bowl Sunday? Call Thoughtwire Media right now to ensure you will have the best campaign possible: 800-367-2570.

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