3 Ways to Plan a Successful 2015 Pinterest Strategy

Posted on January 12, 2015 by - Social Media

Pinterest

How can you tell if your Pinterest strategy needs an overhaul? Well, a good indicator is if your stats have all gone stagnant. If you haven’t gotten any new followers, or an increase in engagement or traffic – these may be signs it’s time to up your Pinterest game.

But just how do you do that?

Here are the top 3 ways to plan a successful 2015 Pinterest strategy:

Optimize Pin descriptions

If you describe your pin using positive descriptions, and the most-searched keywords – you vastly increase the likelihood that your pin will be found and liked/repined. For example, if you pin an outfit you’re selling in your retail store, you’d want to use something like: How gorgeous is this fun, chic dress?! Perfect for that holiday party! And don’t forget to use hashtags! So for this one you may use the hashtags #holidaydress #dress #holidayparty

Be active

If you want to ensure maximum reach and engagement, you need to think like a pinner – or your consumers! They pin almost every day, and so should you. Just taking 10-20 minutes a day to pin makes a huge difference. And don’t forget to notice the boards and pins that get the most likes, re-pins and follows, and be more active on these – after all, people want to see more from you on these!

Pin seasonally

If you want to be relevant, think about what people are interested in at this particular moment. Think about the month, holidays and any big events going on in the world. And think about things that are just popular in general to anyone who’s taking a pin break. Funny, cute, sarcastic, or helpful all fit into this category.

There are also tons more great ideas here, or you can contact our social media specialists to see how they can pin for you!

In conclusion, like most social media platforms, this one demands some attention and thought – something you may not have time for. So let us handle this task for you. Contact us today to learn more, and to see the different packages we have to offer.

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