With every New Year comes new changes to the world of search engine optimization (SEO). This happens mainly for two reasons: one (the official reason), web crawlers continue to improve their platforms to provide the most accurate and relevant search results, and as a result, the SEO rules get changed.
Two (the real reason), is that the giant companies that control search don’t like being eliminated. When SEO was first created and how Black Hat SEO is done today revolves around finding holes and glitches in the search algorithm. Keyword stuffing was a perfect example, where putting a keyword into your page content over and over again put you at the top of the results page. Once Google and Yahoo found out you could easily manipulate their rankings, quick action was soon taken.
So as 2015 gets underway, what do you need to know about SEO and what practices will really work?
A good place to start is with content. It is still king and you need a lot of good, relevant content if you want to appear as an authority in your field, provide a good user experience and to show the search engines that your site has new content appearing regularly.
Next, look at your website and ask yourself, if you were an alien looking at your site for the first time, is everything clear? The products and services showcased in an easy way? Is your site navigation good and do your pages load quickly? You absolutely have to have a clean and quick site to compete in the digital universe.
Once your site is perfected, time to go off-site. Your company business pages and social media profiles should all be linked. If you have just written a great blog on your website, that should be shared on social media and linked back to your site.
The last key component for great 2015 SEO is establishing solid backlinks. Not link farming or getting bad link juice, but establishing real connections between you and other websites and forums.
Have an SEO question? Speak with an SEO expert from Thoughtwire Media right now: 800-367-2570.