With all of the changes going on in the online marketing world, you may be confused as to what you should really focus on this year – and what really doesn’t matter anymore.
A well-built brand isn’t built in a day, but it can be destroyed in one by some common snafus. The snafus are for another story, but for now let’s focus on the 3 ways you can actually build your brand this year.
Get or redesign your logo
You may be thinking “Logo? What does that have to do with online marketing?” Well, your logo is the first thing anyone will see across any platform online. It should be on your website homepage, and every social media profile/company page you have.
Still not social yet? Contact our experts to see why you should be, and how they can help.
A great resource for logo design is Logo Magic; because, just like their slogan says, you have 8 seconds to make a great first impression. Just make sure your logo communicates your brand’s culture and value in both style and color(s).
Engage in social media
As mentioned before, being socially engaged online is a great way to seal the deal as the industry experts in your field. You can not only show off your knowledge, but entertain and interact with your target audience or potential clients. You can increase the close rate on leads, and make valuable partnerships – all just by having an engaging social presence!
If you want to build your brand in the local community, participating in charitable events is a great way to go. You not only get brand exposure, but you help a worthy cause and cement your place in people’s minds as being a caring company. All major plus’s that set you apart from your competition!
In conclusion, you don’t have to spend a fortune or do a million things at once to successfully build your brand. But you DO need to be active, both online and off, to keep your brand at the forefront of consumers’ minds.
Contact us today to see how we can help! 1-800-367-2570