Monthly Archives: January 2015

The Super Bowl – A Marketer’s Holy Grail

Posted on January 29, 2015 by - Marketing

Every Year, Digital Marketers See More Of An Opportunity To Step Up Their Super Bowl Marketing Game

Super Bowl Marketing

Television ads during one of America’s most-watched events have always been a great way to make a huge advertising splash. But they certainly aren’t cheap. The rise of social media and mobile devices have given brands a cheaper avenue to market through and they have also changed the way the biggest brands are marketed during the Super Bowl.

Statistics from last year show that brands are seeing a more fruitful ROI from their Super Bowl ads than ever before. “Overall visits to advertisers’ websites rose 15 percent above 2013, while the average increase in typical daily Web traffic soared 163 percent,” reported the Adobe Digital Index (ADI) last year.

The main reason for this? Mobile! Consumers are more attached to their phones than ever as total smartphone visits to advertisers’ websites increased by more than 110 percent from 2013 to 2014.

Mobile Phone Visits During Super Bowl

Image via Adobe Digital Index

Who Is Winning In 2015 So Far?

While the outcome of the big game won’t be decided until late Sunday evening, we can already see which brands have the lead in terms of marketing and brand awareness.

Candy brands, such as Snickers, M&M’s and Skittles are devouring impressions with ads on Google for Super Bowl-related searches. M&M’s, in particular, isn’t even running a TV ad during this year’s game, but instead using Google to promote. Skittles, has already achieved trending status by teaming up with Marshawn Lynch.

Newcastle launched its Battle of Brands campaign over a week ago. It’s a very unique idea that will feature, “37 of the universe’s best brands…and a dental office in Pittsburgh,” according to their website, all in one commercial. Their YouTube video already has over 2 million views.

It wouldn’t be a big event if Facebook didn’t find a way to promote their platform. Similar to their World Cup marketing, Facebook will launch a Super Bowl hub page where live commentary and related posts will all be found in one place. It will also show the score and play-by-play updates. Were you up getting a drink and missed that touchdown catch? Better check Facebook for the replay! Genius.

What Can You Do To Compete?

Is it realistic for your local business to compete with national advertisers that will spend up to 4.5 million dollars on a TV ad? Of course not. But those brands aren’t your direct competition, like the local businesses on the other side of town are. The Adobe Digital Index (ADI) also reported, not surprisingly, that brands who advertise during the Super Bowl will see 6.5 times the amount of mentions as their competitors online. So it’s essential that you do something.

Posting images and video on social media are important, but posts that include a link are being increasingly shared.

Types of Facebook Posts

Image via Adobe Digital Index

If you want to have an impact, don’t necessarily think you can escape without forking over any money. Organic impressions are down on social media, specifically Facebook, and paid advertising is often a better way to reach your audience.

If your website isn’t mobile-friendly and your content isn’t tailored to a mobile audience, you might as well not even bother! As emphasized at the beginning of this article, a majority of the people seeing your ad or content are viewing from a smartphone or tablet. TV and mobile really do work well together.

Make sure your mobile-site is running at full speed, direct consumers toward your new mobile app, and post on mobile-intensive social platforms such as Facebook, Instagram, Twitter, and Vine.

Happy Marketing!

For more marketing tips and to keep up with the latest trends, subscribe to our newsletter, keep up with our blogs, and contact us to see how we can help promote your business online. 

Facebook Tweaked News Feed Yet Again

Posted on January 29, 2015 by - Social Media

Facebook
The latest changes within Facebook’s News Feed Algorithm

If you’re sick of false or misleading stories showing up in your News Feed, you’re in luck – Facebook has planned to reduce these hoaxes. But they need your help, too.

Facebook said in their blog that you now have the ability to report when you see a fake news story in the form of a link, pic or video, similar to how you report spam.

You may have noticed before that your only options when clicking on “Report” were things like, “This post goes against my views”, or “It’s annoying or distasteful”. But if you selected pornography or false news story, it would likely be flagged more urgent – but we can’t be sure of that just yet.

However, one thing that’s guaranteed is that if a large number of users report the same post(s) as being false, the post(s) will be reduced from the News Feed because of Facebook’s algorithms. So, strength in numbers certainly applies here.

The only downside is that users could potentially abuse this tool and bully posts out of the News Feed. It’s unclear if there is a system or algorithm in place for that, and we all know if there’s a way to hack, spam or bully – some people will find a way.

In the meantime, be sure you know your facts before reporting something, and keep in mind that you obviously won’t agree with or like everything in your feed – so you could just push the “I don’t want to see this” button instead.

We want to know—have you noticed less fake stories and hoaxes in your Facebook News Feed?

For more of the latest industry news and trends, subscribe to our newsletter, or contact us to see how our social media specialists can help your business stand out on social media.

Call today! 800-367-2570

How to Clean Up Your Content for SEO

Posted on January 19, 2015 by - SEO

ADF-Week3 Blog image

Search engines now have the ability to punish, ignore and to give preferential treatment concerning websites and how/where they appear on the results page. The mission statement of all web crawlers is to provide the best and most relevant search results, devoid of outside influence, profit margin or popularity.

One of the many ways search engines ensure real and true results is to actively seek out and find websites that violate Google’s Webmaster guidelines, for example. In terms of content, the crawlers are looking for duplicate content, words used over and over again (keyword stuffing), generic content and content that is not user friendly.

The key is to clean it all up before you get punished, as the appeal process can be slow and there’s no guarantee the ruling with be overthrown anyway. So where can you start, especially if your site has a lot of pages?

Begin your audit by going after duplicate content. Reoccurring content is easily identified by both the search engine and the user, so it needs to be addressed right away. To start the process, make Bing, Yahoo and the like do the work for you.

“Use a site operator, and chain in a few ‘inurl’ modifiers to dig through the key directories for your site content. When you run these searches, look for any major discrepancies between the number of indexed URLs and the number that should be there. Dig into the causes of that for actions to resolve,” reported Chris Liversidge.

The next step after eliminating repetition is updating and adding fresh content. If you have a page that has content on it that is over four years old, it needs to be refreshed. That will help let the browsers know that you have fresh, new content and it will help the overall user experience.

Don’t let your content negatively affect your SEO efforts and web presence. Get total content management through Thoughtwire Media SEO: 800-367-2570.

Facebook Video is Kind of a Big Deal

Posted on January 14, 2015 by - Social Media, Video

Video

Funny movie lines aside, Facebook really wants to sell you on the idea that their videos could one day surpass YouTube’s viewership. Something comScore claimed they already did back in October.

Now we’re not saying they’re not a major player in the online world, just that it seems like it would take more than a few months to dethrone YouTube.

What does all of this video business mean for your business?

Well, since Facebook reports a 75% increase since last year in the number of videos being uploaded, this is a bandwagon you must jump onto. For example, you’ve heard the phrase, a picture is worth a thousand words? Well, a video would be worth about a million. They do 12 times as well as pictures on Facebook, and let’s not forget, Twitter GIFS are pretty popular too these days.

Contact us to help create videos for you, and to push them out across several social media platforms.

Still not convinced?

In a recent blog post, Facebook released the percentages that included one saying the amount of videos in users’ feeds has increased by 360% globally. Another great stat said more than half of all daily users view at least one video a day.

Some tips they gave were to post compelling videos that are shareable and with clips no one else has yet. Which should be your quest in anything you post online as a business anyhow, don’t you think?

Want to know more about social media and online marketing? Subscribe to our newsletter here for more industry tips and trends.

Call 800-367-2570 to get started on improving your social media presence.

Super Bowl Marketing Tips

Posted on January 14, 2015 by - Marketing

ADF-Week 2 Blog 2 Pic

Everyone knows that the Super Bowl is the most watched television event every year. That’s why the advertisements cost millions to air and businesses everywhere are competing for the consumers’ attention during the big game.

But you don’t need to be Doritos or Budweiser to get a piece of the Super Bowl Sunday marketing prize. Here are some quick tips to help you stand out from the competition during the big game:

Localize

Unless you are a Fortune 500 company, chances are you won’t have the resources or budget to compete with the TV ads themselves. And that’s fine—you don’t need to do so. The key is taking a worldly event and make it local to what you provide and offer.

Pizza places, for example, will offer certain deals and specials during the game. It can be anything—offering a 10 percent off coupon to whoever calls during the game, running a “pick the correct final score and win” giveaway on your website or social media platforms, etc. Consumers already have the game on their minds, so you might as well take advantage of that and give them a deal that coincides with the event.

Socialize

There’s a pretty good reason that “70 percent of marketers plan to boost social spending in 2015.” It’s because billions of customers are on social media waiting to interact with your company. Did a big or unbelievable play just happen? Tweet about it. Bad call? Put up a poll question on Facebook.

Millions are going to be talking about the game while it is happening, and there’s no reason that they shouldn’t be talking about it all with your company. Make sure your brand and message is available to your current and future clients.

Improvise

You don’t want to sound like every other company trying to reach the Super Bowl audience. So if your plan is becoming too predictable, boring or cliché, leave room for tweaking and changing. If the pizza shop next door is offering 10 percent off, make yours 15 percent or find something different.

Do you have the absolute best marketing strategy for Super Bowl Sunday? Call Thoughtwire Media right now to ensure you will have the best campaign possible: 800-367-2570.

2015 SEO Tactics That Work

Posted on January 12, 2015 by - SEO

ADF-Blog Week 2 Image

With every New Year comes new changes to the world of search engine optimization (SEO). This happens mainly for two reasons: one (the official reason), web crawlers continue to improve their platforms to provide the most accurate and relevant search results, and as a result, the SEO rules get changed.

Two (the real reason), is that the giant companies that control search don’t like being eliminated. When SEO was first created and how Black Hat SEO is done today revolves around finding holes and glitches in the search algorithm. Keyword stuffing was a perfect example, where putting a keyword into your page content over and over again put you at the top of the results page. Once Google and Yahoo found out you could easily manipulate their rankings, quick action was soon taken.

So as 2015 gets underway, what do you need to know about SEO and what practices will really work?

A good place to start is with content. It is still king and you need a lot of good, relevant content if you want to appear as an authority in your field, provide a good user experience and to show the search engines that your site has new content appearing regularly.

Next, look at your website and ask yourself, if you were an alien looking at your site for the first time, is everything clear? The products and services showcased in an easy way? Is your site navigation good and do your pages load quickly? You absolutely have to have a clean and quick site to compete in the digital universe.

Once your site is perfected, time to go off-site. Your company business pages and social media profiles should all be linked. If you have just written a great blog on your website, that should be shared on social media and linked back to your site.

The last key component for great 2015 SEO is establishing solid backlinks. Not link farming or getting bad link juice, but establishing real connections between you and other websites and forums.

Have an SEO question? Speak with an SEO expert from Thoughtwire Media right now: 800-367-2570.

3 Ways to Plan a Successful 2015 Pinterest Strategy

Posted on January 12, 2015 by - Social Media

Pinterest

How can you tell if your Pinterest strategy needs an overhaul? Well, a good indicator is if your stats have all gone stagnant. If you haven’t gotten any new followers, or an increase in engagement or traffic – these may be signs it’s time to up your Pinterest game.

But just how do you do that?

Here are the top 3 ways to plan a successful 2015 Pinterest strategy:

Optimize Pin descriptions

If you describe your pin using positive descriptions, and the most-searched keywords – you vastly increase the likelihood that your pin will be found and liked/repined. For example, if you pin an outfit you’re selling in your retail store, you’d want to use something like: How gorgeous is this fun, chic dress?! Perfect for that holiday party! And don’t forget to use hashtags! So for this one you may use the hashtags #holidaydress #dress #holidayparty

Be active

If you want to ensure maximum reach and engagement, you need to think like a pinner – or your consumers! They pin almost every day, and so should you. Just taking 10-20 minutes a day to pin makes a huge difference. And don’t forget to notice the boards and pins that get the most likes, re-pins and follows, and be more active on these – after all, people want to see more from you on these!

Pin seasonally

If you want to be relevant, think about what people are interested in at this particular moment. Think about the month, holidays and any big events going on in the world. And think about things that are just popular in general to anyone who’s taking a pin break. Funny, cute, sarcastic, or helpful all fit into this category.

There are also tons more great ideas here, or you can contact our social media specialists to see how they can pin for you!

In conclusion, like most social media platforms, this one demands some attention and thought – something you may not have time for. So let us handle this task for you. Contact us today to learn more, and to see the different packages we have to offer.

How Effective is Internet Marketing for Small Businesses?

Posted on January 12, 2015 by - Marketing

According to SEO specialists BrightLocal, 75 percent of small business owners say that internet marketing is “very effective” or “effective” at attracting customers to their business.

This statistic, along with a lot of other interesting data, came from BrightLocal’s recent SMB Internet Marketing Survey 2014

We also learned, from the survey, that small business owners plan to spend more on Internet marketing in 2015, that phone calls are the most valued success metric, and that most small companies handle their marketing in-house (although companies that use consultants/agencies are up 3 percent from the previous year).

The key statistic was mentioned in the first sentence and is graphed out below:

Internet Marketing Graph

Via BrightLocal

As more people every day are connected to the Internet, it stands to reason that Internet marketing will continue to become more relevant and effective for small businesses growth.

At Thoughtwire Media, we love seeing data like this because we specialize in growing brands online. Whether it’s SEO, Social Media, PPC, Hyper Local, Copywriting, or a Mobile-Friendly Website, we’ll have a strategy in place customized to fit your needs. Call us at 800-367-2570 today.

The Best Search Engines Besides Google for PPC

Posted on January 8, 2015 by - PPC

world

You should already know by now that Google is the leading search engine, so if you’re not utilizing Pay-Per-Click (PPC) on it, you should contact our experts now.

But what about the other search engines? Are there any worth your time when it comes to your PPC dollars? Absolutely!

But first, why should you utilize PPC, if you’re not already? Isn’t it too much trouble? Um, not at all! It’s an essential part of any company’s marketing mix, because it’s the best way to buy traffic to your website for the keywords you may not get visits for organically.

So, moving on, what are the search engines that you can utilize PPC on besides Google? Are there alternatives to Google AdWords?

Yahoo! Bing Network

This Network accounts for 30% of the online search share in the entire U.S. So it’s nothing to scoff at. Bing Ads are also cheaper than Google AdWords, and even though traffic may be lower, it’s high quality. And, let’s face it, sometimes quality over quantity is a good thing too.

BuySellAds

If you want your banner ads to be put to good use, this is the place. They even say they sell over 6 billion impressions a month. That’s huge! They also have transparent practices, which is a major bonus in this industry.

There are tons more, so check out this article by PPC Hero for more.

But the main point of all of this is that you NEED to start utilizing PPC today, and we’d be happy to explain in detail exactly where your dollars go, and how they’re best spent. Call today! 800-367-2570