2014/2015: The rise of E-commerce on social media

Posted on December 19, 2014 by - Marketing, Social Media, Uncategorized

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You may have heard that Facebook and Twitter have been testing out the E-commerce experience by bringing shopping to users in their social streams, but this raises many questions.

Will people get sick of the ads and always paying to promote anything on Facebook?

Do people really want to buy from a place they go to check in on their friends?

Will you click “buy” while scrolling through your news feed or Twitter feed?

Obviously Facebook and Twitter execs hope so, but next year will surely prove to be the year of E-commerce moving full steam ahead on social media platforms. Besides, what if they could “own” a big piece of the pie if they play their cards right? It is a $293 billion pie to be exact. And with social media sites like Facebook and Twitter making it as easy as a couple of clicks – buying without leaving their sites may just be easier than we all thought.

Twitter did try this back in 2013, but the process wasn’t seamless and ended up being rather clumsy. Even Amazon tried its hand at hashtag-based sales, but it wasn’t the best way to get people to buy either.

Facebook tried its hand at E-commerce with the Facebook store program in 2011, which notably ended with huge companies like Nordstrom and The Gap opening then closing their stores within just a year.

So since some analysts predict that Facebook and Twitter are more likely to resemble Starbucks, where people want to hang out there buy never buy anything, where is E-commerce going to really shine in 2015?

Enter Pinterest.

We already know from market research that women are the biggest purchase influencers in a family unit. They are usually involved in or making the final decision to buy, or not to buy for the family.

They’re also the ones who are rocking out Pinterest on a daily basis. Pinterest is, after all, where you go to pin things you want to make, buy or experience. And, Pinterest said that two thirds of its content, or over 30 billion pins, comes from businesses. That is huge!

So, in conclusion, the future of the relationship between E-commerce and social media may be a fuzzy and confusing one, but one thing’s for sure – it’s not going anywhere anytime soon!

Are you cashing in on these huge opportunities to reach your potential clients online? Contact us today to see what our social media specialists can do for you.

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