If you missed Part 1, click here to read about four big strides mobile took in 2014 and some predictions heading into 2015. In Part 2, we will cover mobile as it related to social media in the past year.
Mobile > Desktop
2014 was the year where social networking finally became more popular on mobile devices than on desktop computers. The chart below from eMarketer shows the average time spent per day with social networks by U.S. adults. Mobile social networking beat out desktop (online) 35 minutes to 33.
Mobile-Centric Social Platforms
This phenomenon started in 2006 with the release of Twitter. It only grew as smartphones were released, user-friendliness improved, and people were able to share pictures, videos, and updates in real time. It’s now hard to imagine actively participating on social platforms without mobile.
Instagram reached 300 million users in 2014 and who uses Instagram from a desktop computer? Snapchat, Vine, WhatsApp, and others have exploded with the help of mobile. The revamp of Foursquare has allowed people to leave tips and reviews from their smartphones. Meanwhile, the most downloaded social app in 2014 from Google Play? Facebook.
Proper Brand Strategy Going Forward
You’ve seen the statistics. The trend of mobile social networking isn’t going away either. The good news? You don’t have to build a Responsive website to reach them. Simply be present on platforms such as Instagram, Facebook, Pinterest, and Twitter.
SalesForce released a 2014 Mobile Behavior Report and in the study, the top four reasons consumers like or follow brands on social media using a mobile device are as follows:
Offered coupons or deals
Quick access to information
Like being in the loop
More meaningful content
Those are four things to strongly consider when evaluating your brand’s social media strategy heading into 2015.
Contact Thoughtwire for a comprehensive social media strategy that will grow your audience and help you reach the massive population of mobile users.