Since March, Instagram has grown to reach another 100 million users, topping out at over 300 million as of Wednesday. So if you’re not on Instagram, and you’re involved in any type of business – that’s a rather large piece of marketing pie you’re missing out on. After all, Instagram now has as many if not more users than Twitter. Instagram also plans on cutting down on spammy accounts, and on introducing verified badges for celebrities and brands.
I guess Facebook doesn’t look so foolish after all when they bought it for a cool $1 billion in 2012.
Many business have learned how to grow their brand on this platform by using a few tricks of the trade we’re going to let you in on, while giving a standing “O” to some of Instagram’s all stars.
First up, GE (General Electric)
GE uses Instagram to drive brand awareness in unexpected ways, and to entice consumers to think of GE first when it comes to lots of products and services. And it’s working, since they’ve got 182k followers at the time this is written. As for best practices, they skillfully integrate hashtags and reply to comments where appropriate – all good ideas for being found easily, and for engaging with consumers.
Next up, Nike, with a whopping 8.6 million followers on Instagram as of today.
Nike uses the power of the hashtag like no other, with #justdoit on many of its pics. And, their PHOTOiD campaign has to be the most successful campaign to date on Instagram, where fans could show off their designing skills by making their own shoe online and sharing it with other followers. Nike understands one thing – people like to be individuals, and show off their creativity in unexpected ways. Sometimes you just need to stand back, and let your consumers do the work for you!
In conclusion, if you want to grow your business on Instagram, but just don’t have the time or skills to really rock it out – contact us. Our social media specialists can manage your IG account for you, and grow your business and brand using tricks of the trade like these – and many more.