Daily Archives: Tuesday, December 9, 2014

Another Google Algorithm Update

Posted on December 9, 2014 by - SEO

Keeping up with Google and Staying Ahead of your Competition in Search

Google Search Example

 

In order to appear ahead of your competition and to be seen high on the first page of the search results page, you need search engine optimization (SEO). The key to amazing SEO that actually works and provides the results you want is to go with a marketing company that studies, understands and makes the web crawlers work for you.

Search engines, such as Google, Yahoo and Bing, all follow a very similar search algorithm. As hackers, the technology and user needs continue to change, so will and does the algorithm of the web crawlers.

Recently, Google has updated their Penguin algorithm, which will have a big effect on numerous websites. Here’s how Barry Schwartz describes it:

“Penguin is Google’s filter to fight spam that gets past its regular spam fighting defenses. It is used periodically, and when sites are hit by it, they retain a massive penalty until they clean up their spam problems. Then they have to wait until the next time the Penguin filter is run. If Google’s filter likes what it sees, the sites have their penalties lifted.”

Will your website be penalized by the latest algorithm change? Take action before Google does—get a complete SEO website evaluation from Thoughtwire Media.

By having you website completely optimized, Google and the other search engines will rank your site ahead of those owned by you competitors. Get started now by calling Thoughtwire at 800-367-2570.

Learn to Code for Free

Posted on December 9, 2014 by - Development

521px-Html-source-code

As the digital universe continues to grow, the more you know the better off you will be and the easier it will be for your company to be elite. That’s one of the reason Thoughtwire Media was created—to make sure you have the absolute best digital support so your brand and presence online is above the competition and in line with the latest technologies.

For the unfamiliar, code, or computer coding, is basically the set of instructions the computer follows in order to perform certain tasks. The code is composed in some kind of human-readable language of the computer, such as HTML.

Coding allows you to create webpages and content from scratch and gives you more operational freedom. Since having the ability to write code is so important and intrinsic to computer function, more and more people want to learn how to do it.

President Obama, for example, became the first U.S. President to write a computer program.

“It was a very simple program—all it does is draw a square on a screen—but that’s the point. All programming starts simple. No one starts by creating a complicated game,” said Hadi Partovi, co-founder Code.org.

So, are you ready to get started or want to get some employees, interns or your kids going on writing and understanding computer code?

A great place to start is at studio.code.org. You can begin instantly, ask questions, watch how-to videos and more.

Want to get your children involved? How about having them code with Elsa from the hit Disney movie “Frozen?” Visit http://studio.code.org/s/frozen/stage/1/puzzle/1 to make the Disney characters do what you want them to do.

Do you have coding or any other digital questions? Thoughtwire Media is here to help and we want to connect with you: 800-367-2570.

Social Media 101 for Dummies: 3 Tips

Posted on December 9, 2014 by - Social Media

SM icons

As the year winds down and you plan your online marketing campaigns for 2015, you may think you know everything there is to know about social media. Or, you may be a beginner who just doesn’t get the value of it – and who doesn’t have time to even check it, much less work it.

Well here are some tips and tricks from our social media specialists you may or may not know. If you’re an expert, they’ll serve as a refresher course; for newbies, take note – these are the basics you need to know to get started and rock out 2015 in a big way.

Social media tip #1: One clear voice.

Make sure that across every platform you choose to utilize, and these days you should at least try to be on Facebook, Google+ and Twitter, that you use the same profile and cover pics on each one – so you’re easily identifiable. This goes for whether you’re a business or an individual. Make sure they’re clear, beautiful pictures, and that they convey a strong message. These will be seen by the world, so make them count. Don’t try to make them fit if they don’t fit, and if you’re not great at Photoshop or graphic design, ask someone who is to do them for you.

Social media tip #2: Show up.

Don’t get on a social media network then drop off the face of the planet. Post at least once a day, and follow, retweet, follow back, plus one, Like, and Share. Be an industry expert, and add a little humor now and then to spice things up. Just show up every day, and add valuable content and insight where appropriate. Just being present can make a huge impact. If your last post was months ago, chances are your Likes and Followers have dropped off significantly. People are content hungry, and they’ll find the information or entertainment they’re seeking from your competitors if not you.

If you’d rather have the experts handle this for you, call us today. 800-367-2570

Social media tip #3: Audit your brand.

Frequently check to make sure you haven’t received any bad mentions, spam mentions, negative reviews, or spam comments on any of your pages. Some of these can be used as customer service opportunities, but many just need to be reported and blocked. Also see what people liked best, what their demographics are, and what they hated. Use this information going forward, and promote your page or boost the posts that got the most attention.

In conclusion, there are tons more tips we could add, but we felt these were the bare necessities for anyone looking to up their social media game – or just stay in the game at the very least.

Contact us today to have our experts work your social media for you.