Daily Archives: Monday, December 1, 2014

Holiday Shopping Sales Down from 2013

Posted on December 1, 2014 by - Marketing

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Don’t fret too much; corporate retailers that participated in the holiday shopping weekend aren’t going out of business. According to ShopperTrak, U.S. shoppers spent over 9 billion at stores on Black Friday. That number, however, was a 7 percent decrease from the 2013 figure.

A survey by the National Retail Federation (NRF) also found that overall shopper traffic from Thanksgiving through December 1 dropped just over 5 percent from last year and the average person spent nearly 6.5 percent less than last.

It wasn’t just in-store sales either. The NRF also noted that online shopping sales were down. Why did this happen and does the slight drop in holiday shopping sales have any significance?

For Adobe, record-high sales were set on Thanksgiving Day and Black Friday and sales on mobile devices were up 8 percent from last year on Thanksgiving and increased 3 percent from last year on Black Friday. Not all companies struggled.

Many retailers decided to open their stores for the first time on Thanksgiving Day starting around 5 or 6 p.m. This didn’t go un-criticized. Regardless, these stores still made money. Black Friday sales were down because many people went out Thanksgiving Day, shopped all night, and slept on Black Friday. At the same time, it makes sense that Adobe saw more mobile sales on Thanksgiving than Black Friday, considering many people refused to actually go out on Thanksgiving Day, but couldn’t resist a good deal when they were browsing on their smartphone or tablet from home.

As Greg Sterling from Marketing Land notes, “The distinctions between the various shopping days between Thanksgiving and Cyber Monday have broken down for consumers (though not for retailers).”

What does this mean moving forward for retailers’ marketing strategies? Is it indicative of a changing trend in consumer behavior? Or has nothing really changed?

Leave us your thoughts below, and tell us how you shopped (or didn’t shop) over the holiday weekend.

What is Hyper Local SEO and do you really need it?

Posted on December 1, 2014 by - SEO

Can your potential clients find your website or business information online pretty easily? Or is it like finding a needle in a haystack?

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Hyper Local SEO is a way to ensure your business information is accurate online, and is easily found. It is absolutely necessary for any business, and includes three key features.

First of all, when you partner with us, there’s no bulk managing. We manage listings individually to help achieve better rankings. There’s also no automated management. Our experts perform regular management of listings to ensure accurate information of listings and help achieve better rankings.

Secondly, accountability is important to us; so important it’s actually at the top of our list. So we provide you with monthly Google+ local reports to show listing performance.

Finally, listing information can be changed if the business information (contact information, etc) changes.

Interested in knowing more, and how you can benefit from all of the above?

Here are more features you can find in our packages:

Keyword research and optimization

Monthly management of local listings

Business and industry research

Monthly submission of business information

Monthly Google+ local analytics reporting

Updating business information on listings

Contact us today to learn more about how our Hyper Local SEO experts can help potential clients find your business information online.

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And just in case you’re still not convinced, here are some quick facts for you:

The Importance of Local Searches (1)

How Much to Pay for SEO

Posted on December 1, 2014 by - SEO

Image via Alexis Wilke

Image via Alexis Wilke

It’s no longer a debate as to whether or not you need search engine optimization (SEO). 75 percent of users never go past the first page on search and there are millions of websites all competing for the top prize. SEO allows you to stand ahead of your competition while appearing prominently on search.

After realizing SEO is an absolute digital marketing necessity, companies want to know how much they will have to pay in order to get an SEO plan that works for them.

To begin with, look at the scope of your business. How many websites do you have, are they ecommerce, are you on social media, what are your current traffic numbers and what are your goals for both impressions and sales?

As with a lot of business models, the bigger you are the more you will need to be fully covered. At the very minimum, expect to pay $100 an hour for basic SEO service.

A few things to keep in mind within that price point. One, make sure your hourly rate is all inclusive. If you have to pay for keyword research, meetings and other tasks out of pocket in addition to your hourly rate the bill could increase rather quickly.

Two, make sure your results are reviewed with you live every month. Accountability is key when it comes to SEO. And finally, use a company that studies the search algorithms every day and can present the best possible plan to your company.

Are you looking for reliable and affordable SEO services? Speak with an SEO expert now about your situation by calling Thoughtwire at 800-367-2570.