Daily Archives: Thursday, November 20, 2014

Become a Billionaire With Your Own Mobile App

Posted on November 20, 2014 by - Mobile

Quick Tips on how to Build Your Own Successful Mobile App

If you have an amazing idea, the next step is doing something with that concept or it will only ever exist in your brain. In the digital environment, there seems to be a new technology related idea that is created and put into practice seemingly every day. Most of these new ideas come in the form of a mobile application (app).

A mobile app is a software application that runs on any kind of mobile device, such as a smartphone or a tablet, and apps generally fall into two categories: one, apps that look to provide a similar service to what is already available on a desktop (copy apps), or two, apps that look to reinvent what one can do with a mobile device (invention apps).

In terms of copy apps, chances are you have used one or two recently. In the U.S., the most popular mobile app is Facebook (FB) with over 115.4 unique visitors. FB is followed by YouTube, Google Play, Google Search and Pandora round out the top five.

The FB platform already exists and the app just allows you to do the same things you would normally do on the social site, just from your mobile device. It is hard to create a new or original copy app because chances are the company is already doing it.

The real money is in invention apps. For example, mountain climbers have always wanted to be able to point to a cliff and know the name, height and location of the peak. It didn’t take long for someone to create an app where all you have to do is point your phone or tablet towards a summit, and all of the relative information will appear.

Apps can be applied to almost anything. Running low on sugar in your house or oil for your car? There’s probably an app for that. The market is insanely huge and all it takes is a few consumers to buy your app for the idea to spread like wildfire.

If you have an idea, where should you start? To begin with, keep quiet. Your idea could easily be stolen without any kind of trademark or ownership set up.

Two, contact a reputable mobile app development company, like Thoughtwire Mobile and Websites. They will be able to help bring your idea into digital reality. Once your app is created, it is just a matter of time before you start making millions.

SEO Report: 2014 Lessons and 2015 Suggestions

Posted on November 20, 2014 by - SEO

SEO

As the year starts to wind down, it’s good to take a look back at what worked and what didn’t in the online marketing world from the previous year. More specifically, what trends and statistics really stood out in the SEO industry this year?

Well it’s obvious search is the main way people find anything online – still leading even social media by a landslide. There are well over two billion users online, and 93% of online experiences began with a Search Engine, according to this study by Search Engine Journal.

However we’ve noticed with our own clients, and have heard from other greats in the industry, that companies who performed both SEO and Social Media have had an even greater chance of being found – and of garnering customer loyalty.

For example, in this article, Twitter noticed that making some of its hashtag pages friendly to search engines generated a big increase in visits. The two can and should work hand in hand, if done correctly.

In this article by Search Engine Land, SEO should be a part of your overall marketing efforts if it’s not already. The best SEO experts to choose? Marketers! People who know how to connect with target audiences in a meaningful way, rather than technically savvy people who follow a set of rules or instructions. You need an expert who will focus on long-term gains instead of short-term gimmicks.  After all, Google is cracking down on black-hat tricks daily, and over 75% of users never even scroll past the first page of search results.

So what distinguishes a good SEO company from a bad one?

A good SEO company will thoroughly explain their processes to you, they’ll give you reports once a month to show their progress, and they’ll use only ethical practices to get the job done. Black-hat SEO is a big no-no, and shouldn’t be tolerated. Ever! A big red flag? You notice an increase in spammy backlinks. For a definition of what black-hat SEO, click here. For more red flag examples, check out this article by Search Engine Land.

Looking forward to the next year, how do you win at SEO?

With great content! You want to give your current and potential clients something good to read every day. Give them a reason to visit your website or social media pages. Make sure you’re findable with great SEO performed by great SEO specialists. And last but not least – stay on top of current trends by reading industry news.

Contact us today to see how our content writers, SEO specialists, and social media experts can help you.

Online Holiday Shopping Statistics

Posted on November 20, 2014 by - Marketing

Thanksgiving is one week from today! Too much food, football, spending time with family, and now, online shopping will have their place in many American homes.

While we all think of Black Friday as the biggest shopping day of the year, Thanksgiving day isn’t too far behind. Thanks to mobile technology and the incredible advancements in user experience over the past couple years, consumers are finding it easier than ever to shop from home.

Will they find your business online?

Infographic - Reaching Holiday Shoppers Online