3 ways to use Google+ to assist SEO efforts

Posted on November 19, 2014 by - SEO, Social Media

If you want to increase your search rankings for your website, and you’ve already optimized your site – you may still be missing one final piece of the SEO puzzle:

puzzle

Google+. More specifically, a Google+ business page.

Google+, if used effectively, can be a great tool to have and utilized in your SEO arsenal. But there are three major things you need to keep in mind to ensure optimal results.

1. What’s in a name?

Everything! Make sure your company name, logo and URL are all present on your page. People will be searching for that name, so make sure the SEO title is your company name. You can also get a custom URL to make it even easier to find you. How? Just click on About, Links, then click on the link. Or sometimes you’ll get offered this feature after posting for around a month or so. Oh, and make sure your profile and cover pics are flawless and beautiful. Nothing says “amateur” like fuzzy pics.

Name

2. Tag, you’re it!

Make sure your tagline and the first two sentences of your intro on your page are stellar. These will be used as you SEO meta description, and need to tell your company’s story in 160 characters or less. Need to edit your current one? No problem! Simply click on Manage this page, Edit page, Edit in the story area, and then make your changes. (P.S.-Don’t forget to save!)

tagline

3. Post away!

Don’t forget to give your followers lots of interesting, relevant content every day in the form of informative posts, great pics and graphics, videos, gifs, etc. Not really your field of expertise? No worries – it’s ours! Click here to contact us to learn more.

posts

Bottom line – you want to be found easily, have one clear voice across all platforms, and you want to deliver quality content day in and day out to keep people coming back for more.

If all of this is more than you have time for, we understand. Contact our experts today, and see how our social media and SEO specialists can help you. 

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