Even the Biggest Social Platforms Use SEO
With the rise in mobile apps and the continuing success of social media platforms (not just in the U.S., but globally), business owners and marketing managers have begun wondering about the value of search engine optimization (SEO).
Here’s one side of the argument: my company has thousands of likes/shares/plus 1s on social media; I’m being found online so why do I need SEO?
The first thing wrong with that argument is a failure to understand the purpose of social media from a business perspective. Social media is to be used to engage and interact with current and prospective customers while showing that you generally care about their feedback and input.
Social media should not be used, however, as a means to sell. Sure, you can dramatically increase the presence of your brand and products through platforms like Facebook and Twitter, but when you blatantly try to get your followers and friends to buy, they will simply unfollow your page and won’t come back.
“Think social media has killed search as a traffic driver? Think again, given that social media giant Twitter shared today that SEO has helped it generate a 10-times increase in logged-out visitors to its web site,” reported Danny Sullivan of Search Engine Land.
That means that even though Twitter has close to 300 million users, they still implement SEO tactics, which have generated 10 times the amount of traffic. The bottom line is that SEO helps you get found, appear ahead of the competition and perhaps the biggest issue (as we are seeing with huge companies that already have a massive amount of traffic), SEO gets people to your site that weren’t looking for you in the first place.
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