It’s a very helpless feeling when you read a negative post or a review online about your products and services. Some of what appears on the Internet isn’t even true or has been placed there purposely by a competitor. The first step is accepting the reality that users from anywhere can post just about anything about your business. The next step is doing something about it so you have control.
A good place to start is with Reputation Management. If you don’t have a top digital marketing company managing your online exposure you are extremely vulnerable. (To get next-level Reputation Management, click here.)
Next, look at how and where you appear online. Do you have updated and controlled local listings? If you have a business, but haven’t set up the associated listings for each specific web crawler, then random people can create a listing for you. And since it’s not the business owner creating the page, it can be full of incorrect information and misleading content.
If you are unsure at all about how your local listings appear, how to manage them and how to ensure the proper content is being put up, speak with a Local Search expert by calling: 800-367-2570.
When it comes to specific posts and comments, don’t act like they don’t exist. There are advanced ways to get Facebook, Yelp, Google+, etc. to remove certain comments, but for the most part they are there to stay. If someone complains about the taste of your coffee, for example, in a non-defensive and polite way explain that customers find your coffee excellent and even reference another review that supports your claim.
If you are concerned about how your digital profile appears online, contact Thoughtwire Media immediately so no further damage can be done to your brand.