Monthly Archives: November 2014

4 Holiday Marketing Strategies to Get Customers in Your Doors

Posted on November 25, 2014 by - Marketing

Make as much money as you possibly can this holiday shopping season with these quick holiday marketing tips from Thoughtwire Media. Just ask yourself these four questions:

1. Can consumers connect with you from their smartphone and/or tablet?

2. Do you have an active presence on social media and do you interact with future and current clients?

3. Are there digital tools available to the shopper before they get to your store?

4. During holiday time consumers want discounts, are you offering great deals?

It just takes a few simple steps to separate yourself from the competition.

TW Media - Infographic - Holidays

Become a Billionaire With Your Own Mobile App

Posted on November 20, 2014 by - Mobile

Quick Tips on how to Build Your Own Successful Mobile App

If you have an amazing idea, the next step is doing something with that concept or it will only ever exist in your brain. In the digital environment, there seems to be a new technology related idea that is created and put into practice seemingly every day. Most of these new ideas come in the form of a mobile application (app).

A mobile app is a software application that runs on any kind of mobile device, such as a smartphone or a tablet, and apps generally fall into two categories: one, apps that look to provide a similar service to what is already available on a desktop (copy apps), or two, apps that look to reinvent what one can do with a mobile device (invention apps).

In terms of copy apps, chances are you have used one or two recently. In the U.S., the most popular mobile app is Facebook (FB) with over 115.4 unique visitors. FB is followed by YouTube, Google Play, Google Search and Pandora round out the top five.

The FB platform already exists and the app just allows you to do the same things you would normally do on the social site, just from your mobile device. It is hard to create a new or original copy app because chances are the company is already doing it.

The real money is in invention apps. For example, mountain climbers have always wanted to be able to point to a cliff and know the name, height and location of the peak. It didn’t take long for someone to create an app where all you have to do is point your phone or tablet towards a summit, and all of the relative information will appear.

Apps can be applied to almost anything. Running low on sugar in your house or oil for your car? There’s probably an app for that. The market is insanely huge and all it takes is a few consumers to buy your app for the idea to spread like wildfire.

If you have an idea, where should you start? To begin with, keep quiet. Your idea could easily be stolen without any kind of trademark or ownership set up.

Two, contact a reputable mobile app development company, like Thoughtwire Mobile and Websites. They will be able to help bring your idea into digital reality. Once your app is created, it is just a matter of time before you start making millions.

SEO Report: 2014 Lessons and 2015 Suggestions

Posted on November 20, 2014 by - SEO

SEO

As the year starts to wind down, it’s good to take a look back at what worked and what didn’t in the online marketing world from the previous year. More specifically, what trends and statistics really stood out in the SEO industry this year?

Well it’s obvious search is the main way people find anything online – still leading even social media by a landslide. There are well over two billion users online, and 93% of online experiences began with a Search Engine, according to this study by Search Engine Journal.

However we’ve noticed with our own clients, and have heard from other greats in the industry, that companies who performed both SEO and Social Media have had an even greater chance of being found – and of garnering customer loyalty.

For example, in this article, Twitter noticed that making some of its hashtag pages friendly to search engines generated a big increase in visits. The two can and should work hand in hand, if done correctly.

In this article by Search Engine Land, SEO should be a part of your overall marketing efforts if it’s not already. The best SEO experts to choose? Marketers! People who know how to connect with target audiences in a meaningful way, rather than technically savvy people who follow a set of rules or instructions. You need an expert who will focus on long-term gains instead of short-term gimmicks.  After all, Google is cracking down on black-hat tricks daily, and over 75% of users never even scroll past the first page of search results.

So what distinguishes a good SEO company from a bad one?

A good SEO company will thoroughly explain their processes to you, they’ll give you reports once a month to show their progress, and they’ll use only ethical practices to get the job done. Black-hat SEO is a big no-no, and shouldn’t be tolerated. Ever! A big red flag? You notice an increase in spammy backlinks. For a definition of what black-hat SEO, click here. For more red flag examples, check out this article by Search Engine Land.

Looking forward to the next year, how do you win at SEO?

With great content! You want to give your current and potential clients something good to read every day. Give them a reason to visit your website or social media pages. Make sure you’re findable with great SEO performed by great SEO specialists. And last but not least – stay on top of current trends by reading industry news.

Contact us today to see how our content writers, SEO specialists, and social media experts can help you.

Online Holiday Shopping Statistics

Posted on November 20, 2014 by - Marketing

Thanksgiving is one week from today! Too much food, football, spending time with family, and now, online shopping will have their place in many American homes.

While we all think of Black Friday as the biggest shopping day of the year, Thanksgiving day isn’t too far behind. Thanks to mobile technology and the incredible advancements in user experience over the past couple years, consumers are finding it easier than ever to shop from home.

Will they find your business online?

Infographic - Reaching Holiday Shoppers Online

3 ways to use Google+ to assist SEO efforts

Posted on November 19, 2014 by - SEO, Social Media

If you want to increase your search rankings for your website, and you’ve already optimized your site – you may still be missing one final piece of the SEO puzzle:

puzzle

Google+. More specifically, a Google+ business page.

Google+, if used effectively, can be a great tool to have and utilized in your SEO arsenal. But there are three major things you need to keep in mind to ensure optimal results.

1. What’s in a name?

Everything! Make sure your company name, logo and URL are all present on your page. People will be searching for that name, so make sure the SEO title is your company name. You can also get a custom URL to make it even easier to find you. How? Just click on About, Links, then click on the link. Or sometimes you’ll get offered this feature after posting for around a month or so. Oh, and make sure your profile and cover pics are flawless and beautiful. Nothing says “amateur” like fuzzy pics.

Name

2. Tag, you’re it!

Make sure your tagline and the first two sentences of your intro on your page are stellar. These will be used as you SEO meta description, and need to tell your company’s story in 160 characters or less. Need to edit your current one? No problem! Simply click on Manage this page, Edit page, Edit in the story area, and then make your changes. (P.S.-Don’t forget to save!)

tagline

3. Post away!

Don’t forget to give your followers lots of interesting, relevant content every day in the form of informative posts, great pics and graphics, videos, gifs, etc. Not really your field of expertise? No worries – it’s ours! Click here to contact us to learn more.

posts

Bottom line – you want to be found easily, have one clear voice across all platforms, and you want to deliver quality content day in and day out to keep people coming back for more.

If all of this is more than you have time for, we understand. Contact our experts today, and see how our social media and SEO specialists can help you. 

Facebook to ban overly promotional posts in News Feed

Posted on November 18, 2014 by - Social Media

Effective this January, you may see less and less of any type of promotional posts in your News Feed, except of course those that were paid for.

icon

Facebook is cracking down on posts that are overly promotional in an attempt to show people more of what they think you really want to see. Even if consumers have Liked a Company Page, that doesn’t mean they want to be advertised to in an obvious way. While many consumers love sweepstakes and giveaways, from now on companies will have to pay to play on Facebook.

For businesses, this means changing the way they talk to consumers. Providing valuable content to consumers is more important now than ever. Whether it’s local news and events, internal company pics and news, fun videos, infographics, blog posts, etc., consumers want to consume new and interesting content daily. And they’re not going to share it unless they think their friends would really be interested.

In a nutshell – promoting yourself all the time doesn’t work. It will be more important than ever to act like a publisher and provide content that is valuable to your target audience.

You may recall when Facebook banned Like-gating? Well, this is just another way they’re hoping to ban promotions and sweepstakes with no real context and ones that are obviously just trying to get more Page or Post Likes.

If you don’t already pay to play on Facebook? You should be prepared to see a decrease in your overall organic reach. If you have worked hard to earn attention through organic reach, you will now have to pay to get promotional exposure. If you’ve already promoted your page and boosted some posts – you’re likely good.

So how will this affect your social media strategy? Are you prepared for this change?

Feel free to contact us to see how our copywriters and social media specialists can help you. 

Crafting the Perfect Mobile Promotion

Posted on November 18, 2014 by - Marketing, Mobile

IMG_3894-1300x866

 

According to a report by Mobile Marketer, the use of mobile-only promotions as a marketing strategy is declining while omni-channel promotions are gaining ground.

The growing trend of omni-channel strategies use mobile alongside desktop and in-store experiences rather than as a replacement. Derrick Lin, Senior Brand Strategist at Resource/Ammirati sheds some light on the context surrounding mobile marketing strategies:

“Three years into the mobile era, the context around mobile marketing development is very different. Mobile has become a very prevalent, natural, and straightforward part of a consumer’s shopping journey and in turn retailers have fully embraced mobile as a table stakes channel.”

If that isn’t clear, here are a couple examples of current omni-channel strategies being used:

1.  Target’s Cartwheel Promotion

Here, Target offers shoppers coupons and discount codes on their mobile devices, but forces them to redeem the offers at the point-of-sale in the store.

2.  Anheuser-Busch’s Bud Light Birthday

This strategy is the opposite of Target’s. The idea is that a friend can buy another friend on a social network a beer for their birthday. It begins as a desktop Web promotion but ends with the beneficiary redeeming their free birthday drink at a restaurant or bar with their mobile device. Ryan Halper, Chief Operating Officer and co-founder of Gratafy, explains it best:

“It is a Web-based promotion using responsive design so it renders on smartphones, tablets or desktop, but part of the experience, the redemption, only functions on mobile.”

0909BudLight400

 

While omni-channel contests and promotions are the trending strategy this holiday season, mobile-only promotions aren’t irrelevant by any means.

Brands can use mobile-only promotions if they find that their target audience engages more on, let’s say, a mobile app. Secondly, mobile-only promotions can utilize strategies such a geo-fencing, augmented reality, and Apple Pay, to name a few.

The main takeaway is this:

Your business should definitely incorporate the use of a mobile device at some point in your promotional strategy. Whether it’s mobile-only or omni-channel, the key is making the experience seamless and easy. Consumers in 2014 don’t have the patience for slow-loading apps, bad mobile-websites, or coupons codes that don’t work.

Tips for Cyber Monday

Posted on November 17, 2014 by - Marketing

If you have goals to increase profits, spread your brand awareness and to reach current and potential customers, then Cyber Monday should be a big deal to your company.

Cyber Monday was created as a supplement to Black Friday, one of the biggest shopping days in the U.S. that happens the day after Thanksgiving. Black Friday, on the other hand, wants shoppers to go to the actual physical locations of the stores and buy there. The way we shop, however, has changed.

Now, for every one person in the store, two are buying online. So Cyber Monday became the solution, where shoppers could still buy like crazy, but within the platform they prefer—a digital one. Here are some quick tips so you won’t miss out when December 1, 2014, rolls around.

1. Can consumers find your website?

The majority of retail shopping on Cyber Monday will be from mobile devices. That means you absolutely must have a Responsive website or a mobile-friendly platform. If you do not, click here and watch the video below.

 2. Are you offering deals?

It’s not enough to simply be online during the holiday season; you have to offer specials and deals so consumers will want to go to your site.

via Topbargains2

via Topbargains2

 

3. How good is your SEO?

Search engine optimization is now a requirement for any successful marketing campaign. With millions of websites, yours needs to appear on the first page of search. If you aren’t ranking where you need to be, click here.

Website Graphic - SEO

 

4. Does your copy entice the audience?

You will be competing against a lot of other brands, products and services. Your ad and website copy need to be better than the competition so you stand out and get the consumers going to your site. For the best copywriting services, click here.

copyImg

 

Mobile-Friendly Websites Are Not Optional

Posted on November 14, 2014 by - Mobile, Websites

The Increase in Mobile Usage, Google’s Recommendations, and the Rise in Technology Make Having a Mobile Website More Important than Ever

responsive

Web designer, speaker, writer, and marketing consultant Brad Frost probably put it best when he said, “Mobile users will do anything and everything desktop users will do, provided it’s presented in a usable way.”

He is right, and the statistics back it up. Regardless of age, location, and intent, people all over the globe are using mobile devices to surf the Web. If your business still doesn’t have a mobile-friendly website, here are 4 reasons why you need one:

1. Google Recommends Responsive Design

Not only does Google officially support smartphone-optimized websites, specifically Responsive Design, but they recently began testing a new icon in mobile search results that tells the user if the website they are about to click on is mobile-friendly or not.

They currently do not penalize a website in the search results if it is not optimized for mobile; however, based upon their recommendation and this new icon, it might be a matter of time before the next algorithm change benefits mobile websites. Considering that Google currently holds 83.3 percent of the US Mobile Search Market Share, you should probably consider following their guidelines.

2. Staggering Mobile Statistics

If for some reason you’re unsure about the rise in mobile usage, take a look at some of the statistics below. Yes, more and more people are adopting mobile devices, but those people are also a different kind of consumer.

Mobile Web Adoption is growing 8X faster (1)

3. Rise of Mobile Voice Search

As voice commands and the ability for users to speak requests into a device improve, more consumers are utilizing that technology to search for products, services, business locations, hours, etc.

According to one survey from Search Engine Watch which interviewed 1,400 Americans, 55 percent of teens use Google voice search more than once a day and 41 percent of adults use it each day.

No one is speaking these search queries into a desktop computer. They’re using their smartphones or tablets, and the results that come up need to be optimized for all devices.

4. Rise of Mobile Payments

Apple Pay and Google Wallet now allow consumers to not only browse with their mobile devices, but to complete transactions as well. For now, people are still in love with their plastic, but eventually this could revolutionize the way we shop online and offline.

The point is, as mobile technology continues to get smarter and more useful, there will be no reason to surf the Web on anything other than a mobile device.

The trend of creating mobile-friendly, Responsive websites has become a common practice. Why? Because businesses now know that if consumers have a poor mobile experience with a brand, they will flock to the competition. Creating a Responsive site for your business will keep you in line with competitors and open up a whole new world of mobile marketing practices.

Click here to let Thoughtwire create a mobile-friendly website for your small, medium, or large business today!

8 Ways to Prepare Your Social Media Platforms for the Holidays

Posted on November 13, 2014 by - Social Media

Don’t just decorate your home, show your holiday spirit on social media too!

We’re one week closer to Thanksgiving, Black Friday, and the chaos that will ensue in the marketing world. How can your business keep up?

Spending money on Pay-Per-Click ad campaigns, mobile push notifications, billboards, and TV ads are all great ways to reach holiday shoppers. However, don’t overlook the value your social platforms have when it comes to holiday marketing.

Here are 8, relatively inexpensive and time-saving ways to promote and grow your brand over the holidays with social media:

8 Ways to Improve SM for Holidays