Anyone involved with social media management or digital marketing should be aware of a glitch in the Facebook (FB) algorithm that can create typos in your content.
Here’s how it works (or doesn’t): let’s say you regularly share content on FB. It doesn’t matter if it is for yourself, for your company or for a client. Nor does it matter if you share on FB manually or use a bulk uploader or scheduler, such as Sprout Social.
So today, for example, you want to share a blog from a website on your FB page. When you copy and paste the blog link into your timeline, FB will automatically generate a snippet and meta description. They are supposed to pull content directly, word for word, but sometimes that’s not the case.
Before you select “publish” or “send” or “share,” make sure your blog matches the words generated by Facebook. If you don’t double check, your current and future clients will not only hold you accountable, but will not want to do business with someone who has errors and nonsense spread all across their content.