Monthly Archives: October 2014

90% of Consumers to Shop Online Over Holidays

Posted on October 29, 2014 by - Uncategorized

The number is bigger than it has ever been before—90 percent of consumers will conduct holiday shopping online, a PunchTab survey reported.

“PunchTab, the engagement and insights platform, released its insight report on the 2014 holiday season. The survey looks at how Gen X, Baby Boomers, Millennials differ this holiday season and how top retailers are preparing for the wave,” reported Adotas.com.

What businesses need to be concerned about is how they are going to make sure the consumers are buying online from them and not the competition. Here’s a quick check list to make sure you have a full digital presence:

1. Can consumers actually find you? There are billions of websites out there, and when consumers search, 75 percent of them never go past the first page of the results. Your website needs search engine optimization (SEO) to ensure you rank high for the web crawlers. To get the best SEO for you brand, click here.

2. Is your website mobile-friendly? Consumers will shop online primarily with their mobile device. You need a website that is Responsive and has the ability to attract younger users with mobile apps. To get a mobile-friendly website, click here.

3. Is your content king? Without engaging and meaningful content, both the user and the search engine won’t be interested in what you are trying to showcase. Every word counts. To get the amazing SEO-friendly copy written for you, click here.

Search with Emoji—The End is Near

Posted on October 28, 2014 by - Uncategorized

Every now and again you’ll hear the phrase, “A sign of the apocalypse.” Well, here it is again.

The search engine Bing recently announced that emoji characters can now be used in place of and along with words/letters in organic search. (Thousands of 12-year-old girls posted an excited face next to an exclamation point shortly after the news was released.)

[Appear high on Bing search by clicking here.]

Let’s back up a bit: emoji (the singular and plural are the same) are “ideograms or smileys used in Japanese electronic messages and webpages, the use of which is spreading outside Japan,” as described by Wikipedia, the perfect source for this medium.

Here are some visual examples:

mobile

So now, instead of going through the arduous process of typing out “pizza,” you can just put the pizza emoji in the search bar and you’re good to go. For the advanced, you can pun it up by adding “crap” after pizza or use the symbols of a bride and a shower to search for bridal shower information.

[What keywords are used to find your website? Click here to find out.]

Yes, a picture is worth a thousand words. But the other side of that phrase is that 1,001 words will always be worth more than any image. No emoji will ever be worth the word, emotion or description it represents. And when we start aligning our search practices with the preferred methods of tweens, we move towards even lazier language use.

Regardless, the “search with emoji” feature could be the next big trend and push for organic search and SEO efforts.

Does your company have a firm grasp on the digital trends happening in the U.S. and around the globe? Let Thoughtwire Media ensure you are up to date and ahead of the digital curve. Get your digital presence checked right now by calling Thoughtwire at 800-367-2570.

Black Friday Deals Start Today

Posted on October 27, 2014 by - Uncategorized

As one of the industry leaders in digital technology, Thoughtwire Media, LLC, is able to use their industry connections to stay abreast of the latest Google algorithm changes, operating system upgrades and when hot new deals are available but the public doesn’t know about them yet.

Need a new tablet?

Need a new tablet?

When it comes to accessing the Internet, the trend has shown that consumers are going away from desktops and laptops and choosing to buy smartphones and mobile devices. But past that point, consumers get confused on what products to purchase.

Common curiosities include: “Should I get a tablet or a smartphone?” “What manufacturer?” “What features and operating systems should I be concerned about?” While those are all valid concerns, with the holidays approaching, it should be about price and reliability.

Right now, you can purchase the Kindle Fire HD 7″ tablet for $79.92, down from $139.99. Office Max is running a clearance special. If you go with the Fire tablet, you get the Amazon name backing your product and it is at a very reasonable price.

Looking for a new Blue-Ray player? Sony is offering the streaming smart player for $59.99 right now, down from $89.99.

Don’t wait until Black Friday to get the best deals; check the Thoughtwire Media blog for the biggest savings and latest industry news.

4 EASY SEO TRICKS TO BOOST RANKINGS

Posted on October 23, 2014 by - Uncategorized

If you don’t want to be found, there’s no purpose behind your website. Search Engine Optimization (SEO) is an endless and ongoing process because the algorithms change almost weekly. Here are some quick tips to ensure you have a high ranking and are appearing on the first page of the search results:

Google_Analytics

1. Are you mobile friendly? Billions of smartphones and mobile devices want to buy from your website; if consumers can’t access your site, they will be clicking on the competition. Get a Responsive and mobile-friendly website built for you here.

2. Is your content excellent? With the latest Panda and Penguin updates from Google, the SEO mantra of “Content is King” could not be any more true. You need content that is created for the consumer and the search engine. Get SEO and copywriting services here.

3. Are you using RDFa or Schema to markup HTML pages? Help the web crawlers find you by getting them to notice you faster through markups. Get schematic markup here.

4. Do you have video content on your site? Adding video content will attract more users and get you to rank on the separate video algorithm. Get Video SEO services here.

SEO Equals Profit for Your Business

Posted on October 22, 2014 by - Uncategorized

On paper, it sounds pretty straightforward: there are hundreds of little things that can be done both on and off of your website to make you appear high on the search engine results page (SERP).

Great SEO service will help your company grow.

Great SEO service will help your company grow.

Appearing on the first page and above the competition is extremely important because consumers will click the higher URL most of the time for similar services. Also, 75 percent of users don’t go past the first SERP. For example, if 1,000 people are searching for your products and services and you aren’t on the first page, then automatically your business has lost the ability to connect with 750 consumers.

Great SEO gives you a huge amount of online exposure and makes you appear as the authority in your field. But because there are so many little ingredients that make up the perfect SEO pie, getting SEO will improve your overall brand and the user experience (UX) of your website as well.

There is a popular mantra in the SEO community, “Content is King.” Getting the right SEO service will ensure you have the content that both engages the consumer and gets the attention of the web crawlers.

An easy way to grow your business is by having customers flood your digital storefront and buy your products. Thoughtwire Marketing SEO will ensure you have the traffic, brand awareness and exposure you want in the digital environment.

To get Thoughtwire SEO started for your business, call 800-367-2570.

Facebook Will Auto-Generate Typos

Posted on October 21, 2014 by - Uncategorized

Anyone involved with social media management or digital marketing should be aware of a glitch in the Facebook (FB) algorithm that can create typos in your content.

Here’s how it works (or doesn’t): let’s say you regularly share content on FB. It doesn’t matter if it is for yourself, for your company or for a client. Nor does it matter if you share on FB manually or use a bulk uploader or scheduler, such as Sprout Social.

So today, for example, you want to share a blog from a website on your FB page. When you copy and paste the blog link into your timeline, FB will automatically generate a snippet and meta description. They are supposed to pull content directly, word for word, but sometimes that’s not the case.

Before you select “publish” or “send” or “share,” make sure your blog matches the words generated by Facebook. If you don’t double check, your current and future clients will not only hold you accountable, but will not want to do business with someone who has errors and nonsense spread all across their content.

Use Apple Pay Starting Today

Posted on October 20, 2014 by - Uncategorized

It’s finally here—Apple’s answer to all of your digital payment needs. Or so they claim.

download

Today is the official release date of Apple Pay, a “breakthrough contactless payment technology and unique security features built right into the devices you have with you every day. So you can use your iPhone to pay in a simple, secure, and private way,” boasts Apple on their website.

Now millions of iPhone and iPad owners will have, if nothing else, one more way to pay. Critics and skeptics argue that time will tell concerning the security of the new payment method. Apple claims security to be one of the major benefits of Apple Pay, as you no longer have to hand your credit card over to a waiter or cashier.

PayPal was quick to argue the other way, bringing up Apple’s shortcomings in security as it related to the recent iCloud breach where many celebrity accounts were compromised.

Want to get Apple Pay started right now? Check out the steps outlined by USA Today.

It should be noted that users will need to update their operating system to iOS8.1, own an iPhone 6 or 6 Plus or a new iPad (either the Air 2 or Mini 3).

Some users are excited about the new program, but are going to wait to make sure all the glitches and problems are fixed before they hand over their banking information.

Holiday Marketing Tips

Posted on October 17, 2014 by - Uncategorized

The holidays are approaching. From a selling and marketing perspective, there is no better time of year. The downside of that, however, is you are competing against thousands of other companies that are trying to grab the holiday shopping dollar. Here are some quick tips to make sure you stand out from the other businesses in your field or industry:

Original content—everyone is going to have a picture of Santa Claus next to a product. If you are looking to stand out in the Christmas marketing cloud, focus on your products and services to showcase, not a generic picture of Saint Nick. If you want to use a holiday-based picture, make it an original one, like how Harley Davidson uses a Santa Claus with shades and a swim suit.

You must try harder to market during the holidays.

You must try harder to market during the holidays.

Deals and sales—believe it or not, people will buy during the holiday season regardless if you offer 20, 30, or 40 percent off. You don’t have to slash prices to get the business. Focus on educating your customers on why you have superior products and not only will they want to buy from you, but they will be back in the middle of July as well.

Digital presence—millions of dollars will exchange hands digitally, and if consumers can’t find you on their mobile devices, you will be missing out. Make sure your search engine optimization is at its highest level so you appear before the competition on search.

If you have any marketing questions or want to start a holiday marketing campaign, call Thoughtwire Marketing at 800-367-2570.

Addicted to Google Glass?

Posted on October 15, 2014 by - Uncategorized

The jury is still out on Google Glass in terms of how effective it really is and how much it annoys other people around the person wearing the device, but one thing is for sure, a lot of owners love the product. So much so that it is causing addiction issues with certain users.

Google_Glass_Model

The first documented and reported cases of addiction have come from San Diego, where doctors have recently stated that their clients have “Internet addiction disorder” (IAD) from overuse of Google Glass.

Being diagnosed with IAD is not uncommon at all—from Facebook to adult sites, humans have been known to become seriously dependent on the Internet. This is the first time IAD has been associated with Google Glass, however.

It all started when a 31-year-old enlisted serviceman checked into a rehab program offered by the Navy. The withdraw symptoms that the man were showing seems liked they stemmed from alcohol withdraw. The doctors soon found out it was related to the man’s extended use of Google Glass.

“The man had been wearing Glass for up to 18 hours a day, using it fastidiously at work and taking it off when he went to sleep or bathed,” said Dr. Andrew Doan of the Naval Medical Center in San Diego.

So maybe it’s not so much about Google Glass, but doing anything 18 hours a day.

Do you have questions about Google Glass or how to incorporate any new digital technology into your marketing strategy? Call Thoughtwire Media now at 800-367-2570.

Marketing, McDonalds and the Truth

Posted on October 14, 2014 by - Uncategorized

It’s a game being played by millions of Americans, and believe it or not, they aren’t participating on their smartphones and/or mobile devices. It’s McDonald’s adaptation of the classic Parker Brothers’ game, “Monopoly,” where people can eat and play simultaneously.

Im_lovin_it_(10-07-08)_(2936777806)

The game works like this: if you buy certain food items from McDonald’s, you get game pieces. Match similar game piece colors to build a monopoly and win cash and other prizes. From a marketing standpoint, the game is genius for two reasons: one, people need to eat, they already like McDonald’s and get to play a game while they consume. And two, the payouts are small because you have a better shot at winning the real lottery than winning at McDonald’s Monopoly. Here’s why:

One of the colors needed to complete any monopoly is very rare. How rare?

Short Line Railroad #526 (1 in 57,833,265)

Water Works #527 (1 in 162,960,407)

Mediterranean Avenue #501 (1 in 651,842)

Vermont Avenue #504 (1 in 144,583,163)

Virginia Avenue #508 (1 in 130,368,326)

Tennessee Avenue #510 (1 in 2,429,970)

Kentucky Avenue #512 (1 in 32,592,082)

Ventnor Avenue #516 (1 in 8,691,222)

Pennsylvania Avenue #520 (1 in 325,920,814)

Boardwalk #522 (1 in 651,841,628)

Don’t waste your time calling your friend in a far-away state or trying to trade pieces online—if you have any of those above pieces you’re basically a winner. If someone else does there’s no motivation to trade for less-rare pieces.

Concerned about your marketing strategies and promotions? Get the best plan possible by calling Thoughtwire Media at 800-367-2570.