Have you ever seen, listened to or read an advertisement and thought to yourself, “Now wait a minute, that sounds a little too great to be real?” Well as the expression goes, if something is too good to be true, chances are it is.
The Federal Trade Commission (FTC) is cracking down on misleading advertisements in an attempt to both protect the consumer and discourage future ads and promotions that simply aren’t true.
In the most recent example, the FTC fined a Colorado-based firm $500,000 for misleading content concerning free refinancing. The mortgage lead generation company said certain services were free, but then that turned out not to be the case.
“The lead generator, Intermundo Media, LLC used the name “Delta Prime Refinance” in ads that claimed homeowners could refinance their mortgages for free to attract leads it then sold to refinancing companies,” reported Ginny Marvin.