It’s not just the big web crawlers and the small stores that hate spam—social media entities are getting involved as well. Facebook just recently announced that they are putting a stop to “Like Gate” and other similar practices that force the user to click or like before they can see the content.
This change is coming as the debate concerning whether ads and spam are slowly eating away at too much of the viewer’s screen. Pop up ads and click to read more have been an established method on the Internet for years. But on platforms that were created solely for human interaction and not sales, the companies themselves are saying enough is enough.
From Facebook: “You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checking at a place or enter a promotion on your app’s Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives.”
The change will take effect on November 5, and pages failing to comply will be removed.
Most users are happy about the change because if you want to share something on social media, then you should just do that. Not make a user do an action for the sole purpose of profit.