There are billions of smartphones and accessing the Internet through a mobile device is the preferred method. Most consumers and business owners are aware of mobile dominance, it’s just a matter of making sure your company is doing everything it can to appeal to and attract the mobile user.
For starters, what is the current state of your website? Built with Flash? Flash isn’t supported by mobile operating systems, so if you have a Flash site you will only get traffic from desktop and laptop users. Recently, Google has begun sending mobile search warnings in attempt to get everyone on the same page.
From the Google Webmaster Central Blog: “Starting today in our English search results in the US, we will indicate to searchers when our algorithms detect pages that may not work on their devices. For example, Adobe Flash is not supported on iOS devices or on Android versions 4.1 and higher, and a page whose contents are mostly Flash may be noted.”
How your site was built is another thing to consider. You either need a mobile-friendly website or a mobile app. One of the easiest ways to transform your current site into something that all mobile users can enjoy is with a “Flip To Mobile.” All of your current content gets “flipped” into a Responsive Design website, where the information gets resized to fit any display screen.
Once your site is mobile-friendly, the next step is integrating social media for more traffic, leads and sales. After your social is set up, start aggressively targeting mobile customers through mobile banner ads and SMS/Text advertising. The more ways you can reach the mobile consumers, the more you can grow and expand your business.