Thank goodness, it had been over two months—we were starting to get worried about you, Google. But fear not, Google has once again updated its algorithm to enhance search and confuse users (at least in the description).
The search engine optimization (SEO) world has seen Panda, Penguin, Hummingbird, updates to all of those, and now the latest update, Pigeon.
“Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes will be visible within the Google Maps search results and Google Web search results,” reported Barry Schwartz.
Basically, what you need to know is how this change will affect your online presence. For starters, local search results and Hyper Local SEO efforts will be altered. Where you used to end up on the results page may not be your spot anymore.
“Many SEOs and webmasters noticed significant changes in rankings. I shared some examples, including this one comparing a search for [ice cream] from earlier this week to today, clearly showing completely different organic local results,” reported Schwartz.
If you notice any difference in your rank or page position, enhance your SEO immediately.
The Pigeon update also fixed the “Yelp” problem. Users accused Google of tampering with results because Google results would show up ahead of queries that had the word “Yelp” in it.