Online advertising has the greatest growth and potential. Compare it to a billboard—no matter how big the sign, you can only reach a certain number of people and they have to be near the sign itself. With the Internet, you have social media, app, website, SMS/Text, mobile banner advertising and more options.
The majority of revenue for search engines comes from advertising. So with close to 30,000 people watching adult content on the Internet every second, you can imagine how much ad revenue could be generated from those enterprises. Google, however, will not be participating.
From Google’s help page: “The AdWords policies on adult sexual services, family status, and underage or non-consensual sex acts will be updated in late June 2014 to reflect a new policy on sexually explicit content. Under this policy, sexually explicit content will be prohibited, and guidelines will be clarified regarding promotion of other adult content. The change will affect all countries.”
Anyone associated with adult content will receive a message from Google about how their service will be stopped, effective immediately. Here’s an excerpt from the letter: “We’ll no longer accept ads that promote graphic depictions of sexual acts. When we make this change, Google will disapprove all ads and sites that are identified as being in violation of our revised policy.”
No matter where you stand on pornography promotion, ads of any kind, let alone those of adult nature, should not be randomly appearing all over the browser.