Daily Archives: Friday, June 27, 2014

A New Look at Social Media Advertising

Posted on June 27, 2014 by - Uncategorized

Anytime billions of people are sharing, interacting, liking, posting and more on any platform, advertising will flood the market. It’s the natural progression when companies want to increase sales and grow their brand. The key to being successful and standing out in the crowd is with innovative and new ideas that will generate the most engagement.

Deep_social_graph

A prime example of separating yourself from the crowd in social media is the latest campaign launched by Muscle Maker Grill (MMG). In their “Behind Enemy Lines” venture, MMG asked loyal customers to go into the enemies’ (fast food chains and places the serve fatty meals) stores and take a picture of themselves doing the three-finger “Warrior W” symbol at the location. They are then to post the picture on Instagram. Participants are then entered into a contest for gift cards and prizes.

There are a couple of reasons why that campaign was so successful. One, word of mouth. The person in the picture tells his/her friends and shares on social media. Two, the only way to get involved is to actually go to a competitor’s store and see the difference for yourself. Three, other people start talking and even blogging (just like now!) about the event.

“The ‘Behind Enemy Lines’ campaign aims to build and reward customer loyalty, as well as to dramatize Muscle Maker Grill’s claim that other, competing quick serve restaurant meals are ‘empty’ and leave you ‘sluggish’,” reported Steve Hall of Search Engine Land.

To get your company to stand out you must be original and cross various platforms for maximum results.

Google Trades Great Feature for Profit

Posted on June 27, 2014 by - Uncategorized

No matter how good something is, if it interferes with the profit margin, it will only last so long. The great economic philosopher Adam Smith talked about how the “profit motive” guides all consumer activity in a capitalist society.

So with that in mind it should come as no surprise that Google recently announced the termination of the Rel=”Author” program. John Mueller of Google said they will be dropping photos and Google+ circle information from search results.

Google claims this switch is due to wanting to provide a less-messy, cleaner search engine results page (SERP). “Click-through behavior on this new less-cluttered design is similar to the previous one,” Mueller said on how the change is good and going back to the original, more preferred model.

But the reality may be a little different than what Google is portraying. Search results that have pictures associated with the URL are more likely to be click on, viewed and interacted with compared to text-based search results. So what does that mean for all the ad revenue and click-through rates on varying search engines? It means they don’t make enough money.

USCurrency_Federal_Reserve

Internet advertising is number one, for budgets, reach and interaction. Corporations are willing to pay a price for that easy exposure too. It’s the billboard on every street you drive. It’s the power of TV commercials before digital video recorders. And when results come back accompanied by a picture, the ads don’t get enough clicks.